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Question 1:
Which statements are true with regard to the assessment of competitive advantages?
Competitive advantages offer certain added values for customers.
The features of your products can offer substantial competitive advantages.
Only the price decides competitive advantages.
Also the design of your products can be a competitive advantage.
You cannot develop a competitive advantage with services.
Question 2:
Which statements are true with regard to the assessment of unique selling propositions?
USPs are unique benefit promises.
Each USP is also a competitive advantage.
Each competitive advantage is also a USP.
USP stands for unique selling proposition.
USP stands for unique perceived benefit.
Question 3:
All suppliers addressing the same target group with similar products and services are ...
... direct competition.
... indirect competition.
Question 4:
Considering your competitors, why is also indirect competition important? Come up with at least one example!
Your rationale:
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Key Question 4:
Your PEP* is: 0‰
Seven Key Questions:
0 out of 150 points
*PEP: Personal Entrepreneurship Points
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