In fact, we have made the experience in our seminars that the majority of participants has big difficulties with it. Starting a short presentation with: „Our business idea addresses to large bakeries with an annual turnover in the double-digit millions“ is not for everyone. Supposedly more impressive sounds: „Our research in the ecotrophological area XYZ has shown that the crumb during the baking process….“.

However, if you name the big bakeries as a target group in the first sentence, you make it easier for your listeners to follow you. Afterwards, you can still discuss the results of your long-term scientific work on request.

(c) 2016 Steinbeis-Transfer-Institut Innovation & Business Creation, D-82166 Gräfelfing. Alle Rechte vorbehalten. Ein Unternehmen im Steinbeis-Verbund.