Lessons Learned

The 10 most important points:

1. Knowing what a customer is.

2. Knowing the relation between customers and markets.

3. Being able to delimit markets regionally.

4. Being able to distinguish B2B and B2C markets.

5. Being able to classifiy customers according to business sectors and industries.

6. Knowing the difference between mass and niche markets.

7. Being able to distinguish diversified and undiversified market segments.

8. Knowing important criteria that allow B2B markets to be segmented.

9. Knowing important criteria that allow B2C markets to be segmented.

10. Describing your customers in detail according to aforementioned criteria.