Lessons Learned

The 10 most important points:

1. Knowing the most important problems and needs of your customers.

2. Distinguishing between scarcity and growth needs.

3. Knowing the difference between physiological, safety, and love and belongingness needs.

4. Being capable to distinguish esteem needs and self-actualization.

5. Being able to classifiy and weight the needs of your customers.

6. Knowing the difference between needs, wants and demand.

7. Knowing when to buy or to sell.

8. Differentiating sales volumes and sales revenues.

9. Assigning the most important problems and needs to your main target customers.

10. Judging whether your value proposition helps to solve the main problems of your customers.