Lessons Learned

The 10 most important points:

1. Being able to define geographic markets.

2. Being able to estimate the market capacity.

3. Knowing purchase power on B2C markets.

4. Defining market potential.

5. Knowing the importance of unexploited market potential.

6. Being able to calculate the market volume.

7. Being able to calculate the level of market saturation.

8. Knowing the difference between growing and shrinking markets.

9. Being able to define sales volumes.

10. Being able to calculate market shares.